Couple
:30

NHTSA

These are two of the spots in the new national anti drunk driving campaign for the National Highway Traffic Safety Administration.

In each spot, people who have had too much to drink and then drive (a couple, a group of co-workers, a group of buddies, a motorcycle rider) are enjoying a stumbling walk to their car. Did they see something…or not. When the drunk driver gets pulled over, he realizes that “They’ll see you...before you see them.” A sobering moment to be sure.

The illusion was created primarily as a practical effect and enhanced in post. Directed by David Slade at Anonymous Content, edited by Elliot Graham at Rock Paper Scissors, FX enhancement by A52, logo animation by Elastic, music score by Brian Reitzell at Evolution Music Partners, Foley/ADR and mix by Andrew Tracy at 740 Sound Design.

Buddies
:30

Go Big
:30

Regal Cinemas

This new in-theater spot for Regal Cinemas (including United Artists Theatres and Edwards Theatres) is intended to help audiences appreciate just how important the size and sound of the theater experience is.

Most of the spot is a tribute to various types of movies using high-end stock footage and titles in the style of movie trailers with a John Williams-like orchestral score. With some interesting visual and audio changeups, the viewer is told “No Movie Should Be Reduced to This” with an explosive ending that makes the point “Go Big or Go Home.”

A visual tour de force to support big screen movie viewing. VFX by King & Country, orchestral score by Elias Arts, sound design and audio mix by 740 Sound Design.

Arrive in Style
:90

Chrysler Brand

This brand spot for Chrysler aired during the 2011 Golden Globes award show in February and beyond, and includes several period sequences with multiple film formats. The director is Adrien Brody who won the Academy Award for Best Actor in 2002 for The Pianist. Brody also provided the voice-over.

Weather was a major challenge as we pushed ahead to shoot during the worst California rainstorm of the year in order to meet our deadline for network integration. As you’ll see, we decided to play into the rain and use it to our creative advantage to enhance the mood.

The :60 is not a straight cut-down of the :90, but has a little different emphasis on arriving in style and has noticeably less car footage.

“Its time, once again, to arrive in style.”

Arrive in Style
:60